Print Guidelines
The print section covers usage of the Cornell logo in print applications. Please choose from the navigation on the left for more information. (To access the complete Style Guide, see "Downloads.")
Basic Guidelines for Use of the Cornell Logo
The Cornell logo includes two parts: the round insignia and the accompanying "Cornell University" logotype.
The "Cornell University" logotype is never to be used without the round insignia. (In the logotype, the word "Cornell" is always used with the word "University.")
The Cornell logo must be used on all university stationery items: letterhead, envelopes, business cards, etc.
The Style Guide prescribes how names of units of the university (schools and colleges, divisions, departments, offices, institutions, centers, programs) are to appear in combination with the Cornell logo. (These name combinations are called signatures.)
In other print applications, the insignia may be used alone (without the logotype) but only if it is one inch or larger in size.
The Cornell logo or stand-alone insignia should appear on the cover of all printed materials published by the university and its units. (In holiday greeting cards and invitations, the Cornell logo may appear on the back cover or an inside panel -- these are the only exceptions.)
Those units of the university that have existing graphic identifiers may use such marks only on inside pages or the back cover of printed materials. Such secondary logos are not to be used on the front cover of university publications or on the same page as the Cornell logo. (In the case of event posters, which only have one side, existing secondary logos may be used if deemed necessary.)
For screen applications -- web, television broadcast, and electronic presentations such as PowerPoint -- there is a simplified version of the Cornell logo that accommodates the technical needs of those media. (The stand-alone insignia is not to be used in screen applications.) The simplified version of the logo is never to be used in print applications.
There are licensing regulations and technically adapted versions of the Cornell logo (and insignia) for apparel use and other merchandising applications.
Please do not attempt to create art for the logo, insignia, or logotype for either print or screen applications. If you don't find the signature with the words you need, please contact Cornell University Publications and Marketing.
We thank you for adhering to these guidelines.
Cornell Logo Fonts Available for Purchase
Palatino, the font used in the Cornell logo, signatures, and stationery system (letterhead, business cards, envelopes, mailing labels), is available for purchase from Adobe. When ordering, request the educational discount price. The URL for purchasing the basic Palatino family (Palatino Std 1) in the Adobe Type library is: http://store1.adobe.com/cfusion/store/html/index.cfm?store=OLS-US&event=displayFontPackage&code=1376.
The sans serif font, Frutiger, which works well with Palatino, can also be purchased directly from Adobe. When ordering, request the educational discount price. The URL for purchasing the Frutiger family (Frutiger Std) from the Adobe Type Library is: http://store1.adobe.com/cfusion/store/html/index.cfm?store=OLS-US&event=displayFontPackage&code=1186.
We suggest that all fonts purchased should be in the Open Type® cross-platform font file format, which is compatible with both Mac and PC. Use of older font formats such as PostScript or TrueType may generate unexpected results. For detailed information on the OpenType® font file format, see: http://store.adobe.com/type/opentype/main.html.
Preferred Printing Vendors
For easy ordering and lower costs, Cornell University has established contracts with specific suppliers of designated printed products/services.
Preferred Supplier for Business Cards
Cornell University has awarded a preferred supplier contract to Dupli Graphics for the production of business cards. You may now order business cards online through their secure site (Cornell Net ID and login required).
Other Preferred Print Suppliers
See the full list of preferred printing vendors from University Purchasing Services.